Tell a story that captures YOUR brand.
Video is the fastest growing media type in today’s digital landscape. By connecting with a wider audience and strengthening relationships that already exist, it’s added value for your business.
As technology and digital habits evolve, it’s not surprising video usage shot up in 2020.
According to Smart Insights, it’s predicted customers will spend 100 minutes a day watching online videos in 2021. That’s a 19% increase compared to daily viewing minutes in 2019.
“The consumption of online video is growing rapidly," says Jonathan Barnard, head of forecasting at Zenith. "The average person will spend half as much time viewing online video as they spend viewing conventional television this year.”
The rapid growth is partly due to its multichannel nature. Today people are consuming video on their phones, laptops and TVs, across all social media platforms, streaming services, websites, and media.
Facebook has always been a big advocate of video, and the rollout of Instagram Reels in 2020 (amidst the TikTok boom) certainly reflects this. Social media users are far more video-oriented than ever before, prompting marketers to adapt their strategies to incorporate video across a range of platforms to stay relevant with their target audiences.
As the fast-growing marketing trend, video won't be losing momentum any time soon. With more businesses investing in video for lead generation, it's important you not only stay on top of the latest video marketing trends, but also keep your campaign strategies fresh and innovative to stay ahead of your competitors. Whether it’s through email marketing, creative campaigns, or launching scroll-stopping video ads, we can offer video marketing services at a price that’s cost-effective, while maintaining the highest quality in storytelling and production.