ABOUT US
UNDERSTANDING THE FUTURE
Since experiencing significant disruptions in the recent past, we at PUBLiSH have dedicated ourselves to learning from challenges in order to help businesses navigate strategically and adapt to new realities. A forward-focused approach in business emphasizes proactive planning, innovation, and adaptability to stay ahead of the competition and achieve long-term success. It involves setting strategic goals, anticipating future trends, and actively seeking opportunities for growth.
3 PILLARS
Consumer Behaviour
How has the pandemic, and our lockdown life, affected the way we behave and consume information?
Brand Activity
How are brands creating meaningful messages and adding value to consumers?
Lessons
What can we learn from other countries, communities, cultures?
78%
Consumers expect and believe brands should help them in their daily lives. PUBLiSH helps you present your brand in an engaging and meaningful way.
OUR TEAM
MAX JAKUBKE
PRINCIPAL
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Max is a creative spirit and a cultural anthropologist on a mission to craft your brand or project's story with meaning and shape it through enriching experiences.
Over the past fifteen years, Max has designed and executed campaigns and exposure programs for some of the world's largest brands, with a strong focus on the Canadian real estate industry.
Before founding PUBLiSH, Max worked with global brands and designed campaigns that attracted celebrities and international press for TED, Puma, Red Bull, UK Trade and Investment, Aston Martin, The Plaza Hotel, and Max Mara. She has facilitated high-profile press conferences attended by Prime Ministers, dignitaries—even the late Queen of England (yes, really!), and the Duke and Duchess of Cambridge.
At PUBLiSH, she leads an international team of master communicators who draw inspiration from culture and data analytics to support businesses in their growth and evolution.
BIANCA ELLIOTT
VICE PRESIDENT OF STRATEGY & BRAND
With over 17 years of experience in brand positioning, marketing, and trend research, Bianca is an innovative brand strategist committed to helping clients forge distinct identities and hone their competitive differentiators. Bianca's experience spans fledgling startups to tech unicorns, navigating through diverse sectors such as wellness, real estate, people & culture, and tech. Armed with an entrepreneurial mindset and a dedication to creative thinking, she crafts strategies that not only help our clients rise above the competition but also position them as industry leaders.
AMANDA HAINES LAZESKI
DIRECTOR OF COMMUNICATIONS
Amanda is a creative communications powerhouse with a passion for data-driven results. Equal parts curious and ambitious, her dynamic approach to PR has garnered major exposure for iconic brands including Gap, Vespa, Papyrus, Hudson’s Bay Company and De Beers. Amanda’s expertise includes media & influencer relations, social media, and event production, with deep roots in hospitality, design and consumer marketing. Her 15+ year career has taken her both client- and agency-side, including the launch of her own award-winning PR firm, which she ran for 10 years before it was acquired in 2020. A self-described media addict, Amanda combines her passion for content with a commitment to building strong relationships to create success for every client in her care.
MATHILDA LAMBERT
SENIOR SOCIAL MEDIA MANAGER
As a driving force within our digital marketing team, Mathilda specializes in crafting and executing social media plans rooted in creativity and data-driven insights. With a background in content creation and a finger on the pulse of social media trends and user behaviour, she delivers campaigns that help brands showcase their unique value and achieve measurable success.
KERRY HITTINGER
COMMUNICATIONS DIRECTOR, HOSPITALITY
With a notable track record spanning over 25 years in strategic communications planning and executing complex, cross-national media relations campaigns for some of the world’s leading hospitality brands, including Accor (Fairmont Hotels and Resorts), Kerry brings invaluable international hospitality experience to the PUBLiSH team.
HAYDEX LI
DESIGN
DIRECTOR
Haydex is a highly accomplished creative professional boasting 15+ years of expertise in content design and production across diverse mediums. With a track record of serving global industry giants, he embodies collaboration, innovation, and meticulousness. Haydex offers comprehensive design solutions, encompassing brand identity, web design, and digital media, elevating brands to their full potential.
From strategy to management, Feli works with our clients and their businesses to create social engagement, trust, and brand awareness. Her skills as a writer, photographer, and design consultant support organically-grown communities and drive sales. She is results-focused and a passionate storyteller.
ROWAN SPRINGFIELD
DIRECTOR OF DIGITAL ADVERTISING
As Director of Digital Advertising, Rowan channels over a decade of industry expertise to elevate our clients' online performance, ensuring optimal utilization of ad budgets and delivering consistently positive outcomes. Specializing in every facet of digital campaigns, from auditing and building to designing, optimizing, and analyzing, Rowan brings a holistic approach to digital advertising, driving tangible results and contributing to our clients' successes.
CARLA MITCHELL
COMMUNICATIONS SPECIALIST
Carla joins our ideas-led team with a comprehensive career background that includes extensive editorial and marketing experience. She has received recognition for her excellence in converging copywriting and is a valued team member who draws from her experience crafting impactful, and results-focused content for local, regional, national, and global audiences.
JOIN OUR TEAM
WE'RE ALWAYS LOOKING FOR TALENTED PEOPLE
We’re always excited to connect with talented marketers, designers, content creators, photographers, videographers, and copywriters – including freelancers. You never know when the perfect project might come along, and we might need someone just like you. If you’re passionate about storytelling, creative work, and bringing brands to life, let’s start a conversation.