In 2025, Instagram success goes beyond likes. Views now lead as the key metric, reposts drive organic growth, and “sends per reach” reveal true relevance. Retention insights help refine storytelling, while saves, shares, and clicks remain powerful. Tracking these updated Instagram metrics ensures your reporting aligns with what the algorithm values most—visibility, engagement, and audience growth.

Boosting on Instagram bridges the gap between organic posts and paid ads. While organic content nurtures community and ads drive conversions, boosting amplifies what’s already working—ensuring your best posts reach more people without the cost or setup of a full campaign. Even a small investment can accelerate growth. Consistent boosting has helped brands see follower increases up to 5x faster than relying on organic reach alone.

The rise of artificial intelligence platforms like OpenAI’s ChatGPT and Sora, DALL-E, and Meta AI is sparking both excitement and debate...

In the dynamic world of social media marketing, businesses must leverage every tool available to stay ahead. At PUBLiSH Partners, we...