Five years into building PUBLiSH, I wanted to mark the milestone by sharing a collection of five honest conversations with people I admire. A conversation with Jason Turcotte, President, OpenForm Properties A builder. A product thinker. Someone who approaches residential, office, and commercial development through the lens of end-user psychology, not just market demand. Jason has delivered projects across the Lower Mainland with a focus on thoughtful planning, efficient desig

Five years into building PUBLiSH, I wanted to mark the milestone by sharing a collection of five honest conversations with people I admire. A conversation with Howard Chai, Award-Nominated Real Estate Reporter Howard is a journalist. A pattern spotter. Someone who deliberately covers what others overlook. Howard has built his reputation covering the business of real estate with precision, leaning into industry blind spots before they become headlines. His perspective on atten

Five years into building PUBLiSH, I wanted to mark the milestone by sharing a collection of five honest conversations with people I admire. A conversation with Kayleigh Johnson, Senior Director of Marketing at Peterson Real Estate Kayleigh is a builder. A systems thinker. Someone who believes impact matters more than impressions. She’s spent her career shaping brands at pivotal moments and has a rare take on what “real impact” actually looks like in real estate. Max:  When yo

In 2025, Instagram success goes beyond likes. Views now lead as the key metric, reposts drive organic growth, and “sends per reach” reveal true relevance. Retention insights help refine storytelling, while saves, shares, and clicks remain powerful. Tracking these updated Instagram metrics ensures your reporting aligns with what the algorithm values most—visibility, engagement, and audience growth.

Boosting on Instagram bridges the gap between organic posts and paid ads. While organic content nurtures community and ads drive conversions, boosting amplifies what’s already working—ensuring your best posts reach more people without the cost or setup of a full campaign. Even a small investment can accelerate growth. Consistent boosting has helped brands see follower increases up to 5x faster than relying on organic reach alone.