CASE STUDY:
Rosemead House by Aragon Earned Media
With a campaign rooted in story, heritage, and cultural relevance, PUBLiSH Partners introduced Aragon Properties’ Rosemead House to the world, earning 135+ international media placements and elevating it into a design-forward hospitality landmark.
The Client: Aragon Properties
Aragon Properties is an innovative real estate developer with nearly 100 projects completed. Known for design, quality, and forward-thinking communities, Aragon builds places that inspire modern living.
The Project: Rosemead House
Rosemead House is a beautifully restored heritage hotel in Esquimalt, B.C., blending timeless character with contemporary luxury. Once a historic private estate, the property has been reimagined as a refined hospitality destination for modern, discerning travellers.
Service
Earned Media
Objective
Position Rosemead House as a standout boutique hotel on Vancouver Island by sharing the story behind its $25 million restoration. Media efforts focused on Aragon’s decade-long investment, the meticulous sourcing of antiques from U.K. estate auctions, and the transformation of the former Old English Inn into a design-forward destination that celebrates heritage, craftsmanship, and storytelling.
Strategy
We developed a phased earned media strategy to position Rosemead House as one of Canada’s most compelling design and hospitality destinations ahead of its reopening. The approach combined pre-opening storytelling and design-focused pitching to build anticipation and national visibility. Media angles showcased Aragon’s restoration of a historic landmark, the hotel’s layered interiors curated from more than 200 U.K. estate auctions, and the culinary artistry behind Janevca Kitchen & Lounge to engage leading design, travel, and lifestyle editors.
Leveraging our long-standing relationships with top media, we secured an exclusive First Look feature in Travel + Leisure—one of the most coveted placements in U.S. travel coverage—and collaborated with Destination Greater Victoria to support additional exposure in The New York Times.
Results
Generated 135+ earned media placements across regional, national, and international outlets, including Travel + Leisure, The New York Times, The New York Post, Luxe Getaways, and The Globe and Mail, reaching an estimated 3M+ readers. Coverage celebrated Rosemead House’s $25M restoration, design-led transformation, and historic significance—cementing its reputation as one of Canada’s most anticipated boutique hotel openings.
Case Studies
