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The Impact of Design on Society

Designs that impact daily living


Design is a part of our everyday lives and has the power to steer perception and behaviour. It is solution driven, artistic and facilitates a need or purpose. Being a designer means influencing how people move through their lives, offering the opportunity to elevate both practical and emotional experiences. Understanding the impact of design and its progressive nature has never been more relevant.


Over the course of time, many designs have had a massive impact on how we live, communicate and connect with one another daily. Below is a short list of some of the most influential global designs.


Helvetica


Helvetica is the most used font in the world and is blindly a part of our day to day experiences. Since its launch in 1957, the popular sans serif typeface became the go-to for logos making it one of the most widespread global designs. Helvetica is neutral, practical and remains legible when in motion. It lacks personality and character, allowing the words to fully express themselves. Popular brands that use Helvetica include Jeep, American Apparel, The North Face, Fendi, Sears and BMW.


Smartphones


The smartphone has changed how we operate, absorb information and connect with one another. Designed to give us everything we need on the go, the smartphone is multifaceted. It helps us take and share photos, figure out directions, work remotely and stay in touch, even from a distance. Imagine a day without your smartphone. How many extra devices would you need to use? Would your day flow with ease?


Post-it Notes


Post-it notes are an underrated design. Even in the digital era, many people still utilize the organizational function post-it notes offer. The brightly colored sticky notes are used as bookmarks, encourage free thinking in collaboration and can be used for motivational reminders. Post-it notes are identifiable, useful, and innovative - all functions of a great design. Digital post-it notes are also implemented in most computer programs.


Ballpoint Pen


In 1938, László Bíró improved the way we write today by designing the ballpoint pen. Ballpoint pens offer a smooth, satisfying writing experience and can be used extensively with no maintenance. Although they don’t encourage elegant penmanship, they do provide consistency in line width and don’t require much practice like fountain pens. With a long life span and low cost, it’s no surprise the ballpoint pen is a universally loved design.


E-readers


E-readers like the Amazon Kindle or Kobo allow consumers to carry an entire library with a small device. They are lightweight, accessible anywhere and include features designed to enhance the reading experience. E-books include a read aloud feature, brightness adjustments and allow content to be shared with several users at once. They’ve changed how we read and have created a new market for authors looking to sidestep the high cost of traditional publishing. Many service providers are digitizing their services to appeal to this demographic of tech-savvy digital users.


Design is everywhere and is so impactful it often goes unnoticed. We take good design for granted. Take a minute to look around your space and admire how design shapes how you move, work, eat and connect with others. The list is endless.


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