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10 Ideas to Boost Your Engagement on Socials

Are your Instagram insights looking so-so lately? It might be time to inject your content strategy with some fresh ideas.

Here are 10 ideas to consider to boost your community engagement:

Host Live Q&A Sessions: Engage your audience in real-time by answering their questions and addressing their concerns during live video sessions on platforms like Instagram, Facebook, or LinkedIn.

Share User-Generated Content: Encourage your followers to share their own content related to your brand—such as interacting with your product, service, or experience. This can be done through a unique hashtag campaign to make it easy for you to track. Repost and give shout-outs to those who tag you or use your branded hashtags.

PUBLiSH Tip: Encourage participation by offering incentives like exclusive discount codes for those who share content. People often need a little nudge to get involved and contribute!

Run Contests and Giveaways: Organize contests or giveaways that require participants to engage with your posts, tag friends, or use specific hashtags. The prize doesn’t have to be of high-value, it’s all about making it relevant to your brand and attracting new followers who are genuinely interested in what you offer.

Feature Customer Stories: Share testimonials, case studies, or stories from your customers. Highlighting their experiences builds trust and encourages others to engage with your brand. It’s refreshing for your audience to hear about your business from a different perspective, fostering a sense of community and authenticity.

Ask for Feedback: Regularly ask your audience for feedback on your products, services, or content. This shows that you value their opinions and are willing to make improvements based on their suggestions. Leverage the various tools at your disposal, such as LinkedIn polls and Instagram question stickers.

PUBLiSH Tip: Use positive feedback to start conversations with past customers and as testimonials on your website and other promotional materials.

Engage with Comments and Mentions: Respond promptly to comments, messages, and mentions to show your followers that you value their input and appreciate their engagement. PUBLiSH Tip: Take a moment to review posts and direct messages from the last three months; you might find opportunities to engage with someone you may have missed! 

Share Behind-the-Scenes Content: Give your audience a glimpse behind the curtain with behind-the-scenes content. This can make your brand feel more personal and relatable, encouraging more engagement. This can be done in a more unpolished manner through casual Stories, or you can edit it into a “day in the life” video to live on your social feeds.

Create Saveable and Shareable Content: Design infographics, how-to guides, or tips that your audience will find valuable enough to save or share with others. High-quality, informative content encourages users to engage by saving and sharing, extending your reach.

Leverage Interactive Features: Utilize Instagram Stories' interactive features like quizzes, polls, “Add Yours” (i.e. get to know our team), countdowns, and more. X and LinkedIn also have poll functions. These tools are great for engaging your audience with fun and informative content, while also gathering insights into their preferences and opinions.

PUBLiSH Tip: Keep your audience interested by creating a recurring series such as Hot Tip Tuesdays, Throwback Thursdays, or Fun Fact Fridays (or your own with a play on your company name!). This consistent schedule fosters regular interaction and builds anticipation, helping you stay top of mind!

Collaborate with Influencers: Partner with influencers to co-create content. This can include takeovers, joint live sessions, or collaborative posts and stories. Influencer collaborations can bring in a new audience and boost engagement. But keep in mind, you might need to set aside a budget for this!


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