Kingswood Properties was established on the Segal family’s guiding principle of building and investing in quality over quantity. Preferring not to focus on mass production projects, President Lorne Segal credits the pedigree of location and the calibre of design as key contributors to creating historic landmarks. 

 

The Project/Objective:

PUBLiSH was tasked with developing a strong, consistent, and cohesive corporate presence across all Kingswood Properties channels to attract their target audience on Instagram, Facebook, and LinkedIn.

 

The Strategy:

We prioritized Kingswood’s key projects in our content mix, emphasizing the company’s 'quality over quantity' ethos. This includes stunning renderings, construction updates set against mountain backdrops, and detailed shots of completed projects highlighting key property features. These projects rotate through our content calendar, ensuring freshness with continually updated, exclusive information and imagery.

 

Furthermore, we implemented a strategic, monthly-revised boosting budget to ensure the content consistently reaches new audiences, regardless of when new projects are introduced.

 

The Results: In 18 months, followers increased by…

 

• 97% on Instagram

• 294% on LinkedIn

• 1402% on Facebook