The Client: Aragon Properties

Aragon Properties is an innovative real estate developer with nearly 100 projects completed. Known for design, quality, and forward-thinking communities, Aragon builds places that inspire modern living.

 

The Project: Janevca Kitchen & Lounge

At Janevca Kitchen & Lounge inside the Rosemead Hotel in Esquimalt, B.C., meals are served family-style, with recipes rooted in childhood memories and made with local ingredients. The restaurant celebrates tradition and innovation through open-fire cooking led by acclaimed Chef Andrea Alridge.

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Service

Earned Media

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Objective

Position Janevca Kitchen & Lounge as a must-visit culinary destination on Vancouver Island and elevate awareness of Chef Andrea Alridge’s creative vision. Share the story behind her Filipino and Jamaican heritage, her mastery of wood-fired cuisine, and the restaurant’s philosophy of community, nostalgia, and bold innovation.​

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Strategy

​PUBLiSH developed a targeted PR campaign highlighting Janevca’s distinctive approach to open-fire cooking and design. Through strategic media outreach and storytelling across culinary, design, and travel verticals, the campaign introduced Chef Andrea and her team to national and U.S. audiences.

 

PUBLiSH conceived and led a curated media FAM, produced in partnership with Destination Greater Victoria, that celebrated Janevca’s wood-fired cooking style and its relationships with local producers and farmers. The experience attracted some of the region’s top food writers and reinforced Janevca’s role within Rosemead House’s broader narrative of restoration and creativity. By positioning the FAM as both a culinary and storytelling platform, PUBLiSH expanded national visibility and established the foundation for award recognition across Canada’s leading restaurant rankings.

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Results

Secured earned coverage in top Canadian and U.S. outlets, including Travel + Leisure, spotlighting Janevca’s wood-fired, heritage-inspired cuisine as a must-visit dining experience. Accolades include YAM Magazine’s Best New Restaurant 2025 and Janevca’s inclusion among Air Canada’s Top 30 Restaurants in Canada, with national media highlighting Chef Andrea Alridge’s artistry, leadership, and commitment to local sourcing.