The Client: Boffo Developments

Boffo Developments is a fully integrated developer, builder, and design leader with over 50 years of experience creating highly considered homes across Metro Vancouver. Guided by the philosophy Designed by Boffo. Built by Boffo., the company is known for its meticulous attention to detail and its commitment to delivering an exceptional homeowner experience.

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The Project: Bassano

Located in the vibrant Brentwood district, Bassano is a luxury high-rise residence that pairs Italian-inspired elegance with contemporary West Coast living, delivering a refined homeownership experience in one of Metro Vancouver’s most sought-after urban hubs.

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Service

Paid Media

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Objective

Our objectives for the Bassano campaign centered around maximizing visibility for the project launch in the vibrant Brentwood area, engaging a diverse demographic through tailored media strategies, and driving substantial traffic to the Bassano website to boost inquiries and sales conversions. Additionally, we aimed to solidify Bassano's brand association with luxury and Italian craftsmanship, leveraging a mix of digital, print, and multilingual media to achieve broad coverage.​

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Strategy

The strategy involved a targeted approach across several platforms. We launched a sophisticated paid category campaign tailored to resonate with the desired demographic profiles and initiated multilingual marketing efforts in Chinese and Korean to ensure cultural alignment and deeper market saturation. Strategic sponsored content partnerships with key real estate and lifestyle publications helped elevate the project's profile. High-impact print ads were placed in premium outlets to attract a traditionally inclined demographic, complemented by a strong digital CPM (cost per mile) and display ad strategy to optimize reach and effectiveness. Key components included:

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• Targeted digital display and paid category campaigns designed to reach luxury-oriented and investor buyer profiles

• Multilingual marketing initiatives in Chinese and Korean to ensure cultural relevance and deeper market penetration

• Strategic sponsored content partnerships with leading real estate and lifestyle publications to build credibility and extend time spent with the brand

• Premium print placements in high-end publications to engage traditional luxury buyers

• Performance-focused CPM and display optimization, with ongoing testing and refinements to improve efficiency and engagement over time

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Results

The results were impressive, showing significant improvements in website traffic. The effectiveness of our campaign is reflected in the impressive number of people who visited the Bassano website, driven by curiosity and interest sparked by our ads. Specifically, the click-through rate (CTR) averaged 0.13% monthly, with over 1.5 million impressions and well over 2,000 clicks. These metrics demonstrate our success in capturing the attention of potential buyers and effectively engaging them through our targeted advertisements.

 

• 5+ million impressions generated

• 0.15% average click-through rate (CTR) — more than 2× the industry benchmark

• Consistent monthly traffic surges, with over 2,000 qualified visits per month driven directly by paid media
   

These results demonstrate the campaign’s success in capturing buyer attention at scale while efficiently converting interest into measurable website engagement.